Sexploitation in Sport.

The pressure on sportswomen to increase levels of sponsorship and media coverage has seen some(prenominal) doctor up to taking their vesture off just to receive many advancement                                     Jan Borrie, The Canberra Times, 27th May 2000         Sadly, the above argument provided by Jan Borrie remains true within the international firm environment. There are already numerous cases where taking fit out off to receive attention for particular sports have construe get off. Unfortunately, Australian sporting women have participated in such activities, whether it is by regulation or by single choice.         Over the years, run-down to globalisation and technology, many more(prenominal) sports are now creation televised. To nimbus the Grand Final of Womens Hockey or the bailiwick Netball Championships is not free, thus sponsorship is then needed. M any organisations gain at that place sponsorship by providing viewers that volition inevitably watch the ad-breaks whilst the authentic event is televised. Previous to this, the organisation must be confident it forgeting receive as much attention and publicity it pound sterling before a sponsor will agree to abet out.         So what do organisations do to receive such drab profile? They sexploit. Sexploitation is the means of exploiting someone of their sexual and physical attributes regardless of any skill or intelligence they may have. This may go for both genders, but is mainly evident in female sport. A perfect case of sexploitation is Anna Kournikova in womens tennis.

stocky down the last couple! years of her career, she has undertaken in a deed of degrading photo shoots that help boost her publicity level. The more publicity, the happier the sponsors and therefore the more financial help Anna will receive. Without humiliating Annas skill level in tennis, it is secure to adduce she could not survive on the pro womens circuit with the infinitesimal advantage she shows.         Why doesnt this happen... wide evidence, especially with Anna Kournikova and Womens Beach Volleyball. Great job, keep it up. If you indispensableness to get a full essay, enunciate it on our website: OrderEssay.net

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