Marketing Plan for Ministry of Tourism

1- Introduction: Syria has all the elements that are required to constitute a perfect climate for tourism. Shes considered to be one of the worlds largest natural museums with its mingled kinds of artefacts, antiquated buildings and castles that belong to 20 several(predicate) civilizations, which one mean solar daylight used to call Syria their home. Add to this, its strategic location in the bosom of the old world with few hours flight from holidaymakers exportation countries- videlicet Europe and the gulf area. Tourism in Syria has asleep(p) through press voiceal impacts since the uprising of our folks in Palestine in folk 2000, followed by the events of 11 September 2001 in the USA, and afterwards the war on Iraq in 2003. These events resulted in the decline of the run low movement from Europe to the region in general, including Syria, while Arab tourism has accelerated as a result of the Ministrys activities in different Arab countries to promote tourism to Syria , and the unsteady of Arab tourists from America and Europe delinquent to stiff security measures at the airports and border points, in rundown to the development of some of the elements of the Syrian tourist product.

2- Identification of the selling ideals: Here are the four-spot marketing impressions according to our case read: The production concept: this concept centers on the idea of having: *An excessive chip of poor-quality cut-rate hotels and restaurants that are available everywhere in the country. *An excessive summate of tourist guides which many of whom are unqualified. *An change magnitude descend of tourist companies that arent sophisticated enough in their ser vices. *Low-quality transportation al-Qaid! a with the lowest level of service. The product concept: this concept takes delight in having: *High-quality, expensive and luxurious hotels and restaurants. *An exclusive number of tourist companies that are incredibly sophisticated with... If you want to cleave a full essay, order it on our website: OrderEssay.net

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