Mid-Continent Airline Case: Adapting Strategy

Table of Content1.Introduction32.Identification of the main problem(s)42.1Summary42.2Identification of the main problem(s)53.Description of current situation63.1 Significant inseparable processes63.2 organizational structure83.3 Critical success factors93.4 SWOT analysis103.5PESTEL analysis103.5Porter?s quintuplet forces124.The secondary courses of action134.1 First dodge134.2 Second strategy144.3 Third strategy145. Decision and reasoning156. effectuation of the decision167. Conclusion188. reference list191.IntroductionMid-Continent Airline is a well known airway in the Great Lakes constituent. This company provides air service to cities and towns with a pocket-size or sensitive population size and rebound facilities at the local airports. It has the berth of a commuter and regional airway, since it fills the gaps left(a) by hulky carriers and it creates their own mini-hub operations. The skyway competes with other commuters and just about national airlines. In th is solecism report an analysis let behind be performed in pronounce to assess the airline and how it relates to its environment, to succeed a broad understanding of the starting spatial relation of the airline in the Airline color Game. Furthermore, a impertinent strategy needs to be designed in order to make better the current situation of MCA. This forget be done by use of the five-step method as depict in the module Book (Stenden University, 2008). 2.

Identification of the main problem(s)In this unwrap of the report a abbreviation will be tending(p) on the Mid-Continent Airline case as described in the book Airline; A Strategic Management Simulation by Smith & vitamin A; Gol den (2007). Furthermore, the main problems o! ccurring in the airline company will be identified. 2.1SummaryMid-Continent Airline is a well known airline in the Great Lakes region and provides air service to cities and towns with a small or medium population size and limited facilities at the local airports. MCA has the role of a commuter and regional airline, since it fills the gaps left by large carriers and create their own mini-hub operations. The airline... If you requisite to get a in full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay