Brandbook

The send book Feel the difference www.thebrandbook.com  Coming in concert is a beginning, op date of referencetive to matureher is success. Henry crosswalk 03 04  monkey 09 sc all(prenominal)(prenominal)ywag 11 varlet 12 Page 16 Page 21 Page 22 Page 25 Page 26 Page 66 Page 94 How to drill this book A naked era of crossing Defining the brand Know your consumer. in person stretchability your consumer New tone of voice New hold out and style Basic elements Communication channels Key media principles 05 How to utilize this book This book is a reference manual for everyone who looks afterward the fording brand across the European network. It has three purposes: a To reaffirm core cut across values a To release the character Ford will present in the future a To provide communication guidelines for all products and services in all media We decided to create this book now because Ford is reshaping for the future. at that place has never been a better term to restate what our brand is all about. 09 A clean era of Ford Ford is evolving. Our new design language, kinetic design, brings a new look of world power and purpose to the upstanding range. The difference in our products is clear at a look but the difference in Ford isnt retributory confined to the vehicles we create. With the new look comes a fresh, positive olfaction.

Our goal is that this difference should extend from the consumers first gaoler of contact with Ford and Ford people. This includes our Dealerships and our whole organisation and extends by to the tangible reward: the hands-on experience of owning and driving a Ford. Achievi ng this will change our brand. A angiote! nsin converting enzyme phrase says it all: Feel the difference. This exactly expresses how we want consumers to feel about our brand. 11 Defining the brand The Ford Brand Essence starts from DCDQ (Dependable, Contemporary, personal road Quality) the familiar expression of the Ford DNA at bottom the Ford organisation. The attached Brand Structure chart shows how DCDQ as expressed within the internal world of...If you want to get a full essay, order it on our website: OrderEssay.net

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