Market segmentation

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prep nuclear number 18d for Mr. Jimmy Kelana Lecturer of Essentials of Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the wait on of dividing a food market into direct groups of buyers who might require sever products or merchandise mixes. There are several major bases for segmenting the market; they are geographical, demographic, psychographic and behavioral variables. geographical breakdown Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods. In this way of segmenting market, a phoner should uprise and sell the right products in the right geographic areas at the right times. Demographic segmentation Demographic segmentation is the process of segmenting market base on variables such as gender, family size, family tone cycle, income, occupation, education, religion, race and nationality. This is the some popular bases for segmenting customer groups beca utilisation consumer involve, wants and us shape up rates often go nigh with demographic variables and easier to measure than most other types of variables.          era and life-cycle floor Companies who procedure geezerhood and life-cycle segmentation offer different products or use different marketing approach for different age and life-cycle groups. However, marketers must be careful to guard against stereotypes when using this persevering of of segmentation.

Although you might expose some 70-year-olds in wheelchairs, you will witness others on tennis courts. Thus age is a slimed predictor of ! a persons life cycle, health, work or family status, require and buying power. Age and life-cycle approach are often use by insurance companies.         Gender This kind of segmentation has capacious been use in clothing, cosmetics and magazines. The car industry uses gender segmentation extensively. Women engage different frames, upper-body strength and greater safety concerns. To wrap up these issues, car makers are designing cars with... If you want to get a across-the-board essay, order it on our website: OrderEssay.net

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