Strategy

STRATEGIC ANALYSIS ON SONY wad November 2010 ___________________________________________________________________________ Completed By coquet Gim Chuan Marcus 1 S/N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 SUBJECT About Sony: History, Culture & Products Internal psychoanalysis: Resources honor Chain Analysis Summary of Strengths & Weakness center Competencies immaterial Analysis: PESTL Analysis of Industry Analysis of belligerent Forces Porters cardinal Forces Analysis S comebackholders Management Product Life Cycles BCG Matrix, exchange & Customer Segmentation Competitors Analysis Summary of Opportunities & Threats What foundation Sony do to keep down its weaknesses? What can Sony achieve by exploiting its strengths? What strategical actions should Sony take to support its businesslevel differentiation strategy? Can Sony fetch its advantage? What are Sonys success factors? What are the reasons that contributed to Sonys make up? What are Sonys future c hallenges and what can it do to overcome them? What can Sony do to overcome threats? What is Sonys corporate-level strategy and how does it attend create values? Sonys outside(a) Corporate-Level Strategy: Modes of Entry, Benefits and Challenges supererogatory questions to stimulate the brain before exam!!!

PAGE 2 3-6 7-9 9 10 12-13 14 15 16 17-18 18 19-20 20 21 22 23-24 25-26 27 28 29-30 31 32 33-34 35 2 SONY CORPORATION About Sony Sony is a multinational hoard corporation and the worlds largest media cumulate with revenue of US$72 one gramme thousand (as of fiscal 2003). Its principal business operations include Sony discolor goddess (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Enter! tainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings. Sony is also a leading manufacturer of electronics, video, communications, video game consoles and information engineering science science products for the consumer and professional markets. These make Sony one of the most comprehensive...If you demand to shit a full essay, order it on our website: OrderEssay.net

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